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Novices and professionals alike confuse these types of marks. I most commonly hear the word "hallmark" when describing a housemark or maker's mark. If you have any questions after reading their definitions, please contact me. Hallmark: A mark or series of marks stamped or laser-engraved by a country's assay office indicating the quality of the precious metal tested (e.g., "Sterling," ".925," ".840," ".800," or an image of a rampant lionindicating sterling as used in Great Britain). The object may also contain the country, maker's mark, housemark, duty mark, import mark, etc.
More
information on hallmarks can be found here. Below are actual hallmarks on an English object with the following stamps:
Assay
Office: crowned leopard's head (London)
Housemark: A mark stamped or laser-engraved by the company (e.g., "Gorham," "Reed & Barton," "Tiffany," "Kalo") that created the object for its own line or for a retailer (e.g., "Shreve, Crump & Low," "J.E. Caldwell Co."). In addition, there may also be a maker's mark, indicating the company's craftsman who created or oversaw the creation of the object. The below example identifies the object's maker as Gorham Manufacturing Company from Providence, RI; the metal quality (sterling); and the object's design number (A2150).
Maker's Mark: The name or artistic mark stamped, engraved, or laser-engraved on an object created by an individual silversmith or jeweler. The below mark is mine. This particular piece was raised from a flat sheet which is why there is a center mark between my name and sterling.
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